What is a Personal Brand?
Quite simply, a personal brand is a clear, concise perception that comes to mind whenever anyone, whether it may be clients, associates, even family and friends, think of you. It is the unique promise that you deliver!
Why build Personal Brand?
Building a strong personal brand, especially in these economic times, is probably the single most powerful activity you can do to expand your career. It can literally transform your career from ordinary to ROCKSTAR status in no time!
What will a brand do for me?
A brand is a distinctive and powerful tool that anyone, regardless of their industry or level of competence, can use to market and enhance the growth of their careers. Your brand communicates to the public what you value most, what you stand for and what makes you distinct from your competition. Your brand proceeds you… meaning that before anyone even get to physically meet you they already have a clear perception of you and your abilities. Your brand is like a product description, the packaging of your life. Your audience and clients will know what to expect of you before they actually meet you.
A personal brand influences how people think and feel, especially those who will be hiring you. By understanding the needs of your target market, you can craft your brand for maximum impact and exposure.
Your package, or your brand, should communicate the following:
a. that you’re distinctly different from your competitors and your brand communicates that difference in a way that is positive and memorable.
b. that you are distinctly better than anyone else or at least in par with the experts in your field. This builds perceived trust and provides solid expectations.
c. that you have integrity with the truth you communicate. You demonstrate that what you do you do well because it's what you enjoy doing. This is an important distinction because in building a brand one must undergo a needs and values assessment to ensure that his/her chosen career is in line with their purpose. You never want to build a brand without fully understanding your life’s passion. In other words, you don’t want to struggle to reach the top of the ladder only to find that the ladder has been leaning on the wrong wall the whole time.
A well-built brand accomplishes the following for you:
- Gives your career focus and direction.
- Commands higher pay and income
- Differentiates you from the crowd in your industry
- Maintains your career growth even in the toughest of times
- Establishes a sense of connection and trust with the public
- Allows for greater recognition and personal value
- Draws in leaders and other people who can help you
- Opens leadership opportunities
A Personal Brand is You! It is your reputation that consistently demonstrates your value in the marketplace. Your business has a face and it's you. In today's reality, people are more willing to buy a product or service in which the founder's name is the company's name i.e.
Mrs. Fields Cookies, Mary Kay, and Eddie Bauer. There is a higher perception of quality when you put your name and your reputation on the line… and customers know it!
Quite simply, a personal brand is a clear, concise perception that comes to mind whenever anyone, whether it may be clients, associates, even family and friends, think of you. It is the unique promise that you deliver!
Why build Personal Brand?
Building a strong personal brand, especially in these economic times, is probably the single most powerful activity you can do to expand your career. It can literally transform your career from ordinary to ROCKSTAR status in no time!
What will a brand do for me?
A brand is a distinctive and powerful tool that anyone, regardless of their industry or level of competence, can use to market and enhance the growth of their careers. Your brand communicates to the public what you value most, what you stand for and what makes you distinct from your competition. Your brand proceeds you… meaning that before anyone even get to physically meet you they already have a clear perception of you and your abilities. Your brand is like a product description, the packaging of your life. Your audience and clients will know what to expect of you before they actually meet you.
A personal brand influences how people think and feel, especially those who will be hiring you. By understanding the needs of your target market, you can craft your brand for maximum impact and exposure.
Your package, or your brand, should communicate the following:
a. that you’re distinctly different from your competitors and your brand communicates that difference in a way that is positive and memorable.
b. that you are distinctly better than anyone else or at least in par with the experts in your field. This builds perceived trust and provides solid expectations.
c. that you have integrity with the truth you communicate. You demonstrate that what you do you do well because it's what you enjoy doing. This is an important distinction because in building a brand one must undergo a needs and values assessment to ensure that his/her chosen career is in line with their purpose. You never want to build a brand without fully understanding your life’s passion. In other words, you don’t want to struggle to reach the top of the ladder only to find that the ladder has been leaning on the wrong wall the whole time.
A well-built brand accomplishes the following for you:
- Gives your career focus and direction.
- Commands higher pay and income
- Differentiates you from the crowd in your industry
- Maintains your career growth even in the toughest of times
- Establishes a sense of connection and trust with the public
- Allows for greater recognition and personal value
- Draws in leaders and other people who can help you
- Opens leadership opportunities
A Personal Brand is You! It is your reputation that consistently demonstrates your value in the marketplace. Your business has a face and it's you. In today's reality, people are more willing to buy a product or service in which the founder's name is the company's name i.e.
Mrs. Fields Cookies, Mary Kay, and Eddie Bauer. There is a higher perception of quality when you put your name and your reputation on the line… and customers know it!
“Combine Your Passion and Public Perception to a Powerful Personal Brand”
"We are CEO's of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. The good news is that everyone has a chance to stand out. Everyone has a chance to be a brand worthy of remark." ~Fast Company
Your brand is like the product
packaging of your life!
packaging of your life!
The more attractive and appealing your packaging is the more clients will seek you out, the more income you can command, and the higher your career and life can grow!
Got Questions?
If you have any questions, go right ahead
and type them below. I’ll send you an answer
to your email within a day or two.
If you have any questions, go right ahead
and type them below. I’ll send you an answer
to your email within a day or two.
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