For over 20 years, I have created marketing, branding, advertising and promotional materials for Fortune 500 corporations, mid- and small size companies and for the individual entrepreneur.
Creating and helping maintain the brands of some well-known corporations was fun and interesting but what I found most rewarding was helping the individual ordinary person, like myself, create personal brands that helped accomplish their career and life goals.
During my many years as a graphic designer, marketer
and promotions specialist, I have been fortunate enough
to get to know many of my clients on a personal level.
In time, I have developed a degree of trust with each of
them. Through some intimate conversations, I had the
opportunity to gather insights and understand their
needs and wants, some secret others not. Each had a
belief that there was more to life than what was present,
like a calling yet to be answered. In time, life coaching
became a natural extension of my work even during
my business and marketing coaching sessions.
What I found interesting is that those who had issues with their businesses also had issues with their personal lives. I personally believe that there is a congruency between what was going on in their personal life and in their work. I knew that if I could help them in one area it will aid in solving some of the problems they had in the other areas of their lives.
To me, personal branding is more than enhancing and building your career, it is also a way to enhance and build your life. It is a way to find out what you’re naturally good at, what you're passionate in and craft it in a way that allows you to make a good living doing it. When you do what you love to do and are making a living while doing it, you can inspire others to find their bliss. In the end, humanity’s best interest is served.
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Raymond A. Borja
Personal Brand Strategist and Inner Mind Strategic Coach
Certified Master in Neuro-Linguistic Programming, Life Coaching and Hypnosis
Raymond has close to two decades of experience in the marketing, advertising and branding industry. He has a bachelor's degree in marketing from the University of Illinois and a master's degree in entrepreneurialism from Purdue University. He has combined his understanding of business marketing, entrepreneurship and personal development with a Masters Certificate in NLP, Life Coaching and Hypnosis into a powerful personal brand coaching business. With clients in Canada, United States, Asia and Mexico, Raymond is an international brand manager, speaker and writer on the topic of personal branding, sales and life coaching. He assists entrepreneurs, college students, and transitioning executives in identifying and articulating their own personal brand. He has developed a comprehensive 3 Step Multi-Phase Process for creating powerful and distinctive personal brands. He consistently receives rave reviews from his clients for its results they receive.
His style is compassionate, energetic and highly results-driven. A dynamic and charismatic communicator, Raymond is passionate about helping others uncover their purpose and passion and then finding a way they can monetize that dream into a career they love and one that funds their lives.
Personal branding is more than enhancing and building your career... It is also a way to enhance and build your life.