Image perception and personal brand distinction is everything if you want to succeed! I can help create a powerful and distinctive brand that will empower your career and enhance your life.
What do these familiar faces have in common?
You know these well-known faces by name because they have successfully built their personal brands over time. But personal branding is not just for people like Oprah, Larry King, Martha Stewart, Michael Jordan, Madonna, and Warren Buffet. Creating a personal brand is for anyone who wants to create name for themselves and take their careers to the next level. In this ultra-competitive world, having a brand is no longer a luxury but a career necessity. In order to gain a competitive advantage, to be recognized as an industry leader, to THRIVE in your career, you must have a personal brand that shouts distinction!
Create Brand Excellence!
Let's face it, like it or not, it’s as different job market out there. In this new economy, loyalty has been replaced by convenience and cost cutting. It's become far too easy to replace a seasoned employee with cheap labor just as it is for an employee to quit a job for another. In a world of 7 billion people competition for work has grown exponentially. Fresh college graduates are competing with the newly unemployed and seasoned professionals for a diminishing number of available jobs. Competition is also fierce for independent contractors and entrepreneurs who are fighting for the same market share. So how do we compete?
We compete by creating a personal brand of professional excellence!
Imagine yourself as a cereal box on a store shelf in a long grocery aisle, sitting next to hundreds of other competing brands. What can you do so that a shopper picks you and not the box next to you? In other words, how do you ensure that your expertise and knowledge is recognized before someone else’s? To become successful, you must build public perception of value communicated through your own unique personal brand. Your professional brand showcases our talents, your abilities, your product or service and the promise you will deliver!
Building personal brands is what I enjoy doing. It takes my 20 years as a graphic communicator and business marketing consultant and combines it with a type of coaching that I am very passionate in: transformational brand coaching. I believe that if you want to brand yourself do it in a field you are passionate about. Brand coaching is uncovering what you want to do in life, planning out the steps to achieve those goals and then holding you accountable to your word. It answers the question: what are your passion and your purpose in life? Personal branding is a process that takes that passion and finds a way to make an extraordinary living out of it.
I do what I do because it’s my passion. Helping others find theirs is my purpose.
Now let me help you uncover yours...
A good personal brand sets you apart from your competition.
Perception is the name of the game.
Is your reputation like cheap beer….
…or is your reputation is: high quality, best in your class, an expert, or an authority in your field.
Perception starts with packaging your "product" or in other words how you package “YOU.” The higher your perceived value is, the higher the income you can command.
Archie Holten, President
(Sam Adams Utopia: $100 a bottle)
(Generic: .49 a bottle)
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